corporActiva
emotions in motion
We think, develop and implement experiences.Communication and event programs with a unique character. The value of art, culture and social action are our differential value that allows our clients to stand out ahead of their competition.
Memoir
The Brandery, a NEW DEALDocumentary CheckPoint Charlie- Landscapes in the soul’s frontierThe Brandery, Barcelona's new fashion tradeshowCanal Nord, finalist of the XIV edition of the Zapping AwardsTudor at Malaga Film Festival openingProduction of Custo Barcelona Fashion Show and Party Bread&Butter SummerCirque Du Soleil Parade in Expo Zaragoza 2008Expo Zaragoza 2008 VIP event at Brussels Art and History MuseumCaravana del Agua Expo Zaragoza 2008Private celebration event with Cirque du SoleilTeam building action Banc SabadellDesafío Español CelebrationBanco Santander at Tanger FestivalRoyal Air Maroc at Tanger FestivalDewar's White Label at Malaga FestivalCinco Jotas with Bigas LunaNotte di Gala Bulgari10th Malaga Spanish Film FestivalAgrupació Mútua with the Samuel Eto FoundationExpo Zaragoza 2008 European Promotion Campaign10th Malaga Spanish Film Festival PresentationMasquerade, a night performance by Bacardi & Cirque du SoleilStrategic Alliance between Expo Zaragoza 2008 and Cirque du SoleilCanal Nord TelevisiónAL-PI with the XX Festival Castell de PeraladaSolsticio, a night performance by Bacardi & Cirque du SoleilFBEX and Miquel Alimentació Grup with the Samuel Eto FoundationProject:
Solsticio, a night performance by Bacardi & Cirque du Soleil
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Approach:
Bacardi Spain sets itself the challenge of enriching their promotion and communication campaings with a cultural content through the design of an innovative project with high artistic content.
Proposal:
Corporactiva proposes to Bacardi a strategic partnership with the prestigious artistic company Cirque du Soleil, giving them support in the celebration of the première parties of Cirque du Soleil in every city of the Spanish Tour 2006-2007.
For the opening of the show DRALION in Málaga (22nd June 2006), Corporactiva developes the SOLSTICIUS concept, stablishing a symbolic link between the images of Bacardi (a bat) and Cirque du Soleil (the sun) in the night of the summer solsticius. Corporactiva draws up and produces an artistic project based on the concepts of light, fire and solar mythology, using the audiovisual design and the coreography of several artistic elements in a surprising and suggesting event in the beach of Peñón del Cuervo.

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